Branding with shape and color
Branding.
Sometimes it's as simple as a shape and a color. For example, you know the brand name of this tractor even though you can't read it in this photo. And you know what truck this is even though the name has been pixelated in this picture.
The truck's color and shape say something to me, like "Here comes your birthday present from your brother in Dallas." The tractor colors say, "Someone's growing a bumper crop of high-fructose corn syrup."
So here is my favorite sign shape and color in the entire world:
The shape, color and also the FONT of the National Forest Services say to me: "Wilderness and camping!" Since camping in the wilderness is my idea of heaven, these signs always make my heart go pitter-patter when my fellow campers and I are zigzagging up a mountainous road on our way to the Sierra Nevada or Anza-Borrego Desert or the Cleveland National Forest.
